Again, we thought that was something that people within this market don't take enough care and attention and thought. Also the color, it’s got a really high-grade paint to it, and we color match all the components, so we take ages color matching everything. It’s really intuitive, instead of the usual finger loop where you can use your finger and swing it. You can carry it with a forehand, you can carry it in a certain way for running, you can grab it from different angles. There’s a lot of different added functional benefits: the cap in the way it allows you to hydrate and structuring straight through it, the carry collar, the actual sculptural property of it, but also the way you can carry it. It doesn't allow your body to absorb the water, so it lets out all the liquid. If you're gulping and chugging water and you're taking it down too quickly, all that will happen is your kidneys think that they are drowning and you will just have to go to the toilet. It allows your body to hydrate more effectively because you can't gulp, gulp, gulp. The way that works is you semi-twist the top half of it and you can drink straight through it and it regulates the liquid flow. It also has a special cap that we patented as well. We’ve patented the design itself, which is really important for us because it gives it its real form. A lot of that's down to the carry collar, as we call it, which is a carry strap that wraps around the neck of the bottle. We started from scratch and we looked at the other products and said actually, we can make it better through a lot of different features, but in terms of the actual aesthetic, it’s very sculptural, it's got a very distinct shape to it. They would have been designed a few years ago by Chinese designers and engineers in China, and what happens is people from other countries will then just buy them off the shelf and not design anything. Firstly, I would say around 90% of the water bottles that you see are off the shelf from China. I think we've got the skill set to actually have a go at this market and create something really good." So we went for it and luckily that's how we started the business back in 2017.įelix: Can you describe what the bottle looks like, and how it stands out on the shelves? So I went to my brother and said, "I think we can do a better job here. I couldn't find anything that, number one, really appealed to a male audience, or number two, really had the design principles, the look, and the quality that would make me want to carry it on a daily basis, which I found really important. It's not a case of designer labels, it's that they need to be designed well and last long. I'll be honest, I'm quite fussy about the type of things that I carry in terms of accessories, the type of clothes that I wear. I started searching for a reusable bottle, but at the time there really wasn't anything that I could find that really matched the aesthetic that I look for in the accessories that I carry. I was inspired to look a bit deeper into the environmental impacts of single-use plastic water bottles. I’m referring to the big Evian bottles and things like that. It urged me to start hydrating more regularly, but that was through single-use plastic. She said it can happen quite a lot, so it's more common than we realized, and actually, it happened to my father as well. The nurse wasn’t able to take any blood from my veins during a routine blood test, which I thought was really strange and quite worrying, but apparently it was just a case of severe dehydration. When you're over 30 years of age, you need to check that things are ticking along okay. It was a routine blood test, a usual checkup that you need to make sure that everything is working correctly. Recommendations: Yotpo (Shopify app), MailchimpĪpplying big brand strategies when launching a start-upįelix: The idea behind this business started with your own experience with dehydration, so tell us more about that.Social Profiles: Facebook, Twitter, Instagram.Don't miss an episode! Subscribe to Shopify Masters.
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